Leucadia Barbershop

Best Barbershop in North County

San Diego Barbershop

Spent some time back in San Diego last month and finally got around to photographing Emiliano Zermeno at his new Leucadia Barbershop location - a five minute drive from the house I lived in for 7 years. Funny concept when you think that this project encompasses all 50 states!

Last time I saw him was during COVID when they were forced to give haircuts in the parking lot outside. As you can see he has tattoos up to his chin. We talked a bit about his interactions with tourists coming into the shop that aren’t used to seeing people covered in tattoos. Emiliano is very kind person, but first impressions can be misleading, so sometimes it’s necessary to go the extra mile to make people feel welcome.

The shop has strong family history that began when his parents opened up in 1996. Like so many long time barbershops that have to deal with landlord issues, they unfortunately had to vacate that location recently, but that led to the beaut that he’s in now. A place that is a direct reflection of the barber himself (skateboarder) and the southern California culture he grew up in. It’s obvious when talking to him that family is a huge part of his life. As is continuing on what his parents worked so hard for. He’s also part of the Uppercut Deluxe crew, so you know his cuts are top tier. Head over to his shop’s website to learn more, and if you’re looking for a great haircut in north county San Diego, Leucadia Barbershop is the spot.

Click HERE to check out my photography book of barbershops in all 50 states of the USA.

And there are barbershop prints from this series available HERE. For all other print inquiries please contact me directly.

Emiliano Zermeno - San Diego Barber

Leucadia Barbershop - San Diego, CA

Good Haircuts - Bad Advice

Best barbershop in north county San Diego

Black and white photograph of a barbershop in San Diego, CA

Barbershop in Encinitas, CA

San Diego Barbershop

Traditional Barbershop in San Diego, CA

Johnny Lovato’s Barbershop

Back in 2011 I began photographing traditional barbershops as a way to preserve a dying piece of American culture and cornerstone of every local community. These relics were all going away due to the barber passing on, retiring, or being pushed out of their shop to make way for a higher paying tenant. Last week I drove by Johnny Lovato’s Barbershop in San Diego and was sad to see that it had changed hands, been gutted, and reopened as a soulless salon. No offense to the current owner, but it’s sad to see decades of memories stripped away. A barbers shop is his second home and a place that he’s spent a life forging relationships and community. And that’s what this body of work is all about - documenting these time capsules so their legacy can live on. These photographs are from 2011 when Johnny was still cutting and later in 2019 when his son had taken over. I remember Johnny being a very kind person. He loved the bird in his shop and got a lot of enjoyment from feeding it Cheetos.

If you’d like to support this project you can do so by purchasing a copy of my photography book on traditional barbershops in all 50 states of the USA.

And contact me directly if you’d like a photography prints of any barbershops from this series.

Johnny Lovato's Barbershop - Point Loma, CA

San Diego Barbershop

Johnny Lovato - Barber

Portrait of a San Diego barber standing behind his chair

Rotary phone in a traditional barbershop

Photograph of an old school barber in San Diego, CA

Photograph of a customer getting their hair cut at a barbershop in San Diego, Ca

Birmingham Barbershop

Traditional Barbershop - Birmingham, Alabama

Americana - Photography

Was back on the road recently for a photoshoot in Texas and a snow goose hunt in Arkansas, all the while trying to sniff out some old barbershops.

It’s been interesting to see how some smaller cities have groupings of barbershops all in one place. Common sense would tell you that isn’t a great business strategy, but what do I know? Birmingham, Alabama is just such a place with multiple shops all on the same block, which was exciting but things didn’t start out so hot.

There was an older gentleman sitting out in front of the first shop I approached. He was talking on the phone while sitting on a stool in front of the door. I introduced myself and said that I’d like to make some photographs of the shop. Before I could even finish he said “I don’t have time”, turned his back to me, and continued his conversation. The shop was completely empty. I tried pushing back politely, stating that I’d been working on this project for 12+ years and published a book on traditional barbershops in all 50 states, etc, etc, etc. It didn’t work. He was angry that I was still standing there trying to talk with him and even more angry that I asked for the owner’s phone number. He wasn’t annoyed. He was angry almost to the point of aggression. Ah well. Can’t win them all. That led to a stop in Magic City Barbershop, which opened it’s doors in 1930! There is a poster on the front window from the Jefferson County Historical Commission that states so, but you don’t need a poster to tell you the place isn’t far off from its 100 year anniversary. You can just feel it.

The shop was empty besides the one barber working. He was a character. Had a witty answer for everything I said or asked.

Me: “Is this your shop?”

Him: “It ain’t yours!”

There were lots of old newspaper clippings on the wall of Martin Luther King and others from the riots and bombings. “Bombingham” as he called it, has a unique past that shaped it into the city it is today. Despite all the racial violence and negativity, it’s fascinating to be in that shop because the city’s history provides an education, experience, and conversation that you’re not likely to get anywhere else in the country. Barbershops provide an unorthodox way of learning about America!

Click here to check out my photo book of traditional barbershops in all 50 states

Magic City Barbershop - Birmingham, Alabama

Sneakers for sale at a barbershop in Birmingham, Alabama

Traditional barbershop photography

Portrait of a barber in Birmingham, Alabama

North Carolina Barbershop

Traditional Barbershop - Photography

The American Barbershop - Wall Art

These photographs of the Granville Barbershop in Granville, North Carolina were made during a drive home to upstate NY for Christmas. The owner was very skeptical of my intentions at first but agreed to let me photograph his shop. During my time there I had some fun interactions with customers, but he never said much. As far as history goes, the shop opened in the 1940’s, and prior to that it was an African American movie theater!! How’s that for Southern?

As with most old shops, the relationship between proprietor and those in his chair was easy, fluid, and quite candid. At one point an older gentleman sauntered in with his head down, dropped a gift on an empty chair, turned back toward the door and said “well, gotta go”. That was it. No interaction. Never even lifted his head up to make eye contact. The barber didn’t seem surprised, nor did he skip a beat on the haircut in progress.

Took about a half hour until I was pleased with the pictures made. Afterward I gave the barber a card and thanked him for the hospitality. He stopped cutting, grabbed a few coins off the back bar, placed them in my hand and in an almost too good to be true accent said “take these two qwwwaaaaaaaatehs back to that machine and get you a pop. I’ll bet you haven’t had a 50 cent pop in yeeeeaaaaaaahs.” Sure enough, there were ice cold sodas coming out of a vintage Coca Cola machine against the back wall. Can’t tell you the last time I even had the desire for a soda, but I wasn’t about to turn that one down.

Interactions like these are what keep Barbershops of America going. Talking to people that give you a very definitive sense of place is gratifying, educational, and fun. Hearing about the shops history in such a dialect not only tells you where you are in the world, but also where you aren’t. I love that.

Click here to check out my photography book Barbershops of America

Contact me directly about barbershop photography prints for your home, office, or commercial space -rob@robhammerphotography.com

Traditional Barbershop Photography

The Granville Barbershop in Granville, North Carolina

Exterior photograph of a traditional barbershop in North Carolina

Photograph of a barber cutting a customers hair in a traditional barbershop

Barbershop Culture Photography

Photography Books - American Culture

American Photography - Documenting Traditional Barbershops

American photography as a genre is hard to define, especially when it comes to art collection and fine art photography. The term is so broad and leaves plenty of room for interpretation. One of my longest running series Barbershops of America fits into that category. Although it’s only been recently that I realized what’s been put together with this series is as much American photography as it is a historical document of a niche piece of American culture. And it occured to me the other day that getting a haircut is just a bonus to the experience you receive from being in a traditional barbershop. Grateful to see this project getting some exposure on Creative Boom and The Eye of Photography.

Click HERE to purchase a copy of Barbershops of American or HERE to purchase fine art prints.

Barbershop Photography

Traditional American Barbershops

One of the best/hardest parts of working on long term projects focused on one subject matter is the bar is always rising. And that has definitely been the case for Barbershops of America. Traditional shops are a dying breed as is, and after seeing countless shops (good and bad) over the past 10 years, I’ve become quite specific about which shops I want to include in this project. Despite lots of travel and searching for shops over the past year+, the efforts have been fruitless, finding almost nothing worthy of documentation. Sort of hard to believe, actually. Searching for that long without positive results can make you think hard about the project. Is it done? Have I truly found and photographed all the remaining traditional barbershops in America? All of that doubt was erased recently after finding two incredible shops. Nicholson’s Barbershop in Raleigh, NC has been around for 40 years and Patsy’s Barbershop in Albany, NY first opened its doors in 1930! I was born in Albany, lived nearby for 25 years, have been going back at least twice a year for the past 18 years, and just last week discovered Patsy’s. Even more strange, the current owner is a former bouncer that used to, for good reason, throw my friends and I out of the bar. Funny how life works.

Click here to purchase a copy of Barbershops of America

Nicholson’s Barbershop - Raleigh, North Carolina

Patsy’s Barbershop - Albany, NY

Traditional barbershop in Albany, NY

The American Barbershop

Barbeshop Photography - Prints

Americana - Wall Art

It would be nice to say that every barbershop is unique, but that’s just not true. Much like every other industry, barbershops have more than their fair share of soulless and generic establishments. That’s not even counting the Super Cuts, because really, that’s not a barbershop, nor is it worth mentioning. Those soulless shops do serve a purpose however. And that’s to help shine a light on those that are truly unique. Forgive me for not writing the information down, but the owner of Main Street Barbershop in Gardnerville, Nevada told me something or other about how the entire building they are in, was moved at some point many many years ago to the place it currently sits. That in itself is unique. To go a step further though, it also holds the distinction of being the only barbershop I’ve ever been in that buys and sells guns/ammunition. Not to pat myself on the back for such an obscure feat, but I’ve been in well over 1,000. So that has to say something? Yeah, I’ll take a high and tight. And while you’re at it, give me a case of 45 caliber. Not going to hear that too many places. Just another thing you have to love about barbershops!! Normal rules don’t apply.

Side note: How many “Main Street Barbershops” are there in America???

Click HERE to grab a copy of Barbershops of America. Click HERE to purchase prints.

Texas Barbershop

Lockhart, Texas Barbershop

Photography - Prints - Wall Art

Not sure what the trigger was, but it hit me the other day that I never post updates about Barbershops of America. It’s been over two years since the last book came out and so much has happened since then. What an incredible journey this project continues to be. I’m really grateful for it. Even with all the other series in the works, I can’t seem to keep myself out of barbershops.

The image here are from Raymond’s Barbershop in Lockhart, TX. For those of you that live in the BBQ world, you know Lockhart is Mecca. And honestly, that’s the only reason these images exist. During a cross country trip a few years back, the BBQ itch needed to be scratched. After overdoing it at Smitty’s, I stumbled up Raymond’s with some heavy meat sweats. That’s just how the road goes though. Some days you search and search and search without finding a damn thing. Other days it just falls in your lap with a side of brisket.

Click HERE to pick up a copy of Barbershops of America .

Contact me directly for fine art barbershop prints for your home, office, or commercial space - rob@robhammerphotography.com

Raymond's Barbershop - Lockhart, Texas

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Traditional Barbershops

Small Town Barbershops

Photographs of American Culture

Hard to believe this project has been going on for 10 years now. You’d think after publishing a couple books on the subject, the desire to photograph barbershops would go away. Apparently not. What a journey it’s been and continues to be. Here are a few made over the past 6 months or so. The first shot of the Commercial Barbershop in Elko is actually a shop I photographed 8 or 9 years ago when it was in full swing. Unfortunately, it is no more. Sad, but that is exactly why I started this project.

Click here to pick up a copy of Barbershops of America.

Commercial Barbershop - Elko, Nevada

Ernie's Barbershop - San Luis, Colorado

Ernie's Barbershop - San Luis, Colorado

Main St. Barbershop - Gardnerville, Nevada

Main St. Barbershop - Gardnerville, Nevada

Oregon

Fausto Ferrari Barbershop

Traditional Barbershop - Cincinnati, Ohio - Photos - Americana

It’s crazy what BBQ can bring into your life besides good times and a happy belly. There are countless images made on the road that have been a direct result of my love for smoked meat. In December 2013 I was cruising around downtown Cincinnati in a huge snowstorm when a (meat) smoker caught my eye in front a non-descript store front. If it weren’t for the huge plums of smoke coming from it I would have went right on by. Luckily it was about the only form of life on those empty streets that day. So I stopped for some food which happened to be next door to a beautiful old barbershop, which at the time, was closed despite the listed hours stating it should be open. I remember asking the owner of the bbq joint about the barber - “Good luck. That guy comes and goes whenever he wants to. Who knows when he’ll be back.” I had to take a gamble though, hoping he would indeed be cutting the following day. After spending the night I showed up at his stated “opening” time, but there was no sign of the barber. So I sat in my car wondering if he would show. Quite some time after, he did.

Over the past 10 years of working on this project I’ve encountered an almost endless list of characters. Mr. Fausto Ferrari is at or near the top of them all. Despite being in this country some 50+ years, he still spoke very broken English, so our conversations were fun to dissect. One of his long time customers came in shortly after he arrived and it was obvious that they had quite the history together. Halfway through the cut Fausto went into the back room . The man in the chair could see how much I enjoyed the barbers antics and said “I keep a file on my computer of all the stories he tells me”. Fausto was entertaining on his own, but watching the two of them was a gift. The kind of chemistry that can only happen between old friends. They carried effortless conversations that were often interrupted by the barber abruptly saying “Seeeñññoooooorrr” and the man in the seat volleying back with a smile “Faaaauuuussstooo”. Then the conversation would continue like it never stopped until the next volley. A special interaction that I was luck to witness.

Señor Fausto recently passed away after 94 years. A beautiful ride that any of us would be luck to match. Rest in Power Mr. Ferrari. Cincinnati will miss you.

Click here to grab a copy of Barbershops of America

Photo was made on 12/7/13

Fausto Ferrari

Pasquale The Barber

Life has a tendency to take over. I don’t mean that as a bad thing, but it certainly has a natural way of pushing certain things to the side. Maybe it’s just priorities? Who knows. If the downtime caused by COVID has been good for anything though, it’s been a recalculation of what’s important and what isn’t. For me, I’ve been happy to unearth some projects from the archives that haven’t ever seen the light of day. This doc we did on Pasquale The Barber is one of those projects. It was so much fun in a lot of ways, one being that it’s my first time “directing” a video production. I use those terms lightly though because it was a very small personal production between myself and cameraman Jordan Valente. I’ve know Pasquale for years now, ever since photographing him at his shop for the 1st barbershop book way back in 2011(?). This video was shot in 2018, but got buried on a hard drive when life and other commercial projects took over. The only real downside of waiting so long to put this together is that “Pat” has since retired and moved into a senior home. Fortunately we were able to track down his son who was able to play the documentary for him on his computer at the facility. And I’m told he enjoyed it very much. Cheers to Pasquale and all the other old school barbers still carrying on the tradition.

Click here to purchase a copy of “Barbershops of America - Then and Now”

Barbershops of America - Then and Now

Feeling really grateful for the press Barbershops of America has been getting lately. It feels good when people really connect with your personal work. Barber Evo Magazine ran an article and it was on the front page of today’s San Diego Union Tribune, which caused a number of really kind emails from people who read it. One in particular mentioned that the images reminded him of the shop he grew up in. Exactly the kind of emotional reaction I hope people will have when they look at the book.

CLICK HERE TO GRAB A COPY FOR YOURSELF OR AS A GIFT

BarberEvo Magazine

San Diego Union Tribune

Barbershops of America - Then and Now

It’s safe to say that any plans you previously made in the last 6-ish months have all gone to shit. Such is the case with my new book “Barbershops of America - Then and Now”. The two other versions of this were self published in the past, but I’m proud to say you are looking at my first “published” book, with Schiffer Publishing out of Pennsylvania. I had some grand plans for a release party, but obviously none of that will be happening. Such is the world we now live in. At first this was really upsetting, but after thinking about it for a while, I decided there was no point in fighting the facts and the best course of action was to embrace the times we are in. Maybe it’s not ideal, but so what? You can only plan so much. My man Mike Tyson said it best - “everybody has a plan until they get punched in the face”. Well, the whole world is getting punched in the face right now. So we must adapt. Now I choose to think that the book will be a boost of positivity and happiness to anyone who decided to pick up a copy. The timing doesn’t really matter.

Over the past couple months I’ve been watching a lot of webinars about photo books. And it never fails that the host presents a question to everyone watching - “why do you want to make a photo book?” For some that might be easy to answer and others probably haven’t given it enough serious thought. While I could go on for days about this topic, two things eventually stuck in my mind as answers to that question: 1) I believe in the power of photo books to bring people joy and knowledge 2) I despise what the iPhone and social media have done to photography and feel a need/responsibility to constantly create something that people can own and hold in their hand forever.

Barbershops of America is a series I’m emotionally connected to after working on it for 8+ years and traveling 200,000+ through all 50 states of the USA. For a project like this I don’t see any other place for it to live than a book. One of the main goals is to preserve the history and culture of barbering in our country, and what better place than a book? Otherwise the images just sit on a hard drive or website never to be seen.

Click HERE to purchase a copy of the book.

If you live outside the USA then your cheapest option for delivery is Amazon.

Barbershops of America - Then and Now

The Proper Barbershop - Los Angeles, California

Best Barbershop in Los Angeles, California

The Proper Barbershop - Photography

The Proper Barbershop is a special place that is right at home in Hollywood. If you want a show as well as a great cut, then The Proper is the place for you. The first time I visited was back in 2013-ish and there was someone sleeping one off in the backroom. From the time I stepped foot inside, the show was just naturally going on. The guys in there know how to have a good time all while getting shit done. The owner Vinnie is a good dude and a classic case of someone you shouldn’t judge just based on his appearance. Being the owner of The Proper and knowing it’s reputation, it would be easy to think that he’s just another Southern California bro with face tattoos. He’s the exact opposite of that though. And one thing I’ve been saying for years now, is that they are just tattoos, a vehicle for creativity and self expression. Vinnie is a really solid guy who spreads a lot of positivity and has a lot of support for his fellow barbers all across the industry.

Follow the shop on IG @theproperbarbershop and Vinnie @theedgebarber

Click here to read the last Q&A with Pig Barber.

Click here to check out Barbershops of America.

“I think the industry has lost sight that we all cut hair and we all should support each other as it costs us nothing to support one another!”

1) Where are you from and what did you do before barbering? 

I am from Los Angeles, CA and before barbering I was in high school and I actually was kickboxing and teaching kickboxing! But I had a friend who knew during high school that he wanted to do hair so when I realized that I was never going to have a life fighting I tried my hand at hair and absolutely fell in love with it!

2) Talk about owning a shop in Hollywood from a barber's perspective as well as an owner's perspective. 

Well owning a shop in Hollywood is more than what I originally set out for, my hope for the shop was to be a cool little neighborhood spot and this shop grew a bit of a kind of its own, not to say that is a bad thing at all but this shop became more of its own personality, the antics the environment and the bullshit garnered it quite the reputation! From the barbers perspective this shop is so rad, always busy in a transient town with constant walk-ins and never ending material for discussion, it is a dream. From the owners perspective I would echo a ton of that but the real difference is learning how to keep this place relevant while remaining true to the roots of The Proper and that has been the real challenge! 

Do you find that people come in expecting a show or a certain environment? If so, how do you deal with that?

  Over the years I have learned so so much and one thing I have learned is that the environment is just as important as the haircut itself! So yes, at this point in the shops life I do feel that people have come to expect the show that is The Proper Barbershop, and we happily oblige that expectation! Don’t get me wrong we love to sling our brand of BS and entertain but we also make sure we give a quality service!

3) You also own a shop in Orange County. What lead you to open another shop there and what have you done to grow the business? 

My Orange County shop came out of the need for myself to not drive to and from Hollywood every day from the OC as that is where my family and I live, so in order to preserve some tiny bit of sanity I had to open a shop less than 60 miles away from me! To grow the Orange County shop it required having to penetrate the residential neighborhoods surrounding the center that my shop is located. We drove around with home printed fliers and stuffed mail boxes and most recently have run an add in the money mailer at the recommendation of my brother Cory Danger of the locally famous Golden Crown Barbershop! So that has been fantastic for the shop as well! I have found more of the rad local feeling I wanted in the OC shop as opposed to the larger than life persona of the Hollywood shop!

4) Who/what in the barber industry is inspiring to you? Who/what outside of the industry gives you inspiration? 

Inside the barber industry I draw a ton of inspiration from the team I am on over at Babyliss. I am surrounded by so many really talented barbers that all do something so different from my traditional style of cutting so right now it is learning to meld the new urban style I am learning with my tried and trusted traditional skill set and that has been such a breath of fresh air for me and my career! Outside of the industry I am inspired by culture, tattoos, art, design, currently I am super passionate about graffiti again and that is so cool to try to use some linear intersecting lines and bring that to my creative side of hair! 

Are you saying that you look at graffiti and try to use those designs in haircuts? How has that progressed for you? Do customers come to you for that type of thing now?  

I do draw some liniar inspiration from the cut lines in graffiti as well as all types of art. I try to evolve my style as a barber and as a haircutter every day. I never want to become complacent in this craft. As far as customers coming to me for designs I do have a pocket of those customers who allow me to express my artistic roots and freedom!

5) Each time I've been in your shop, there is an exceptional level of comedy going on. Talk about that. 

Well the Hollywood shop as mentioned has become a place not just to get a haircut but now to watch and participate in the show! Clients are a part of our jokes and take things from inside the shop weather it be jokes or stories or jargon and apply them to their lives outside the shop and bring us some really epic stories that lead to some incredible real world comedy! Most recently we have a doctor who is a shop regular and his last visit he helped us diagnose that one of our barbers may have contracted an STI and once we realized what it was we just laughed it off and said “oh rad so it’s basically the common cold for the penis!” Well our client found this to be so rad that he vowed he would break the news to someone in the same fashion and this haircut. He came back and told us the story of the frat kid who came to him for the same STI and how our client was so pumped to let this kid know “don’t stress man it is just the common cold for the penis” and he had our whole shop rolling with laughter!

6) You are straight edge. What led to that decision/lifestyle? 

Ehhh that’s a whole ridiculous story but let’s just say that given my family history I knew if I ever started drinking I would be really good at it so I have always been way to scared to even try it! But being straight edge works for me so I intend to stay this way!

7) What do you think about where barbering is today? 

Loaded question, I think barbering is in an interesting transition where it is less about the work you do and more about the way you look and how you present yourself while not working as if that translates to how good you cut hair? I think the industry has lost sight that we all cut hair and we all should support each other as it costs us nothing to support one another! If we all could band together in positivity we could then and only then start to effect real change! So I hope we can make that the new future together!

8) What do you do outside of the shop? 

Well I play ice hockey as well as have season tickets to the Anaheim Ducks and I raise my beautiful baby girl! I also love to ride my motorcycle. And may or may not be a part time plus sized model... no big deal!

I'm sorry, did you say that you're a plus size model? 

 I am trying out this new thing called..... sarcasm. I am not to sure about it but it sure is fun!

9) Can you describe the psychology of running and keeping a barbershop moving from day to day. In other words, what is that thing that's happening when you notice everything is just clicking? 

I am not to sure how to answer this one because it changes from day to day. I just try to keep my shops busy because if we are all making money it tends to lead to good moods and a better working environment! 

10) Random thoughts/ramblings/advice on what you do....

I love this industry. It is all I have ever known. I have never had a real job so to see what we are now and how the internet has had such a profound effect on us all I can only hope that we can soon come together and determine a nation wide rate of service. If we all choose, we can force each other to better ourselves by holding ourselves to higher standards we can drop the hate and just be in this together! I love to support barbering. I wear only shop shirts and never my own! I take pride in putting on a pin of a barber or a hat or shirt as I am proud of my industry. It doesn’t hurt us or devalue ourselves to say that someone else is an amazing barber! It just boosts that we are all in this together. I want to do nothing but cut with my friends and constantly put out the best work of my life every day! Through positivity and friendship we can all push ourselves and each other to be the best and it doesn’t cost us anything to support one another! 

Anything else you want to get off your chest? 

Nope!

Lucky's Barbershop - New Hampshire

Best Barbershop in Concord, New Hampshire

Lucky’s Barbershop

While putting this post together, I realized that there are no pictures of Josh (owner of Lucky’s). When Mojo and I went to the shop, he didn’t get there till after I had finished shooting, and by that point we had got into a great conversation, which made me completely forget about making a picture of him. What’s even worse is we were just together two days ago and it completely slipped my mind again. Oh well, next time. The only way I know how to explain Josh is that he is a very genuine person. He puts himself out there and has nothing but love for everybody.

Give the shop a follow on IG @luckysbarbershop

Click here to check out the book.

Click here to check out my barbershop prints.

“After escaping school, I ended up cruising around the country in a 1977 B-100 custom van with Aerosmith airbrushed on the back.”

1) Where are you from and what did you do before becoming a barber? 

I’m from Concord,New Hampshire. It’s the Capital and we are known as the “Granite State” because of the mass amount of granite stone in our quarries. It can be found in a lot of different parts of the world, including many monuments in Washington D.C.  

Concord is located in the central part of the state, and fun fact- when you’re sitting in my Barber chair you are exactly one hour to the city of Boston, one hour to the white mountains, and one hour to the ocean. It’s pretty unique to have that many amazing things in such a short distance away. Most people don’t have any of those, let alone all of them and so close. I think half the people that live here is because of these things and the others don’t care, forget, or are too busy working. 

    So my first job ever was working at a full service gas station at the bottom of the hill from where I grew up in East Concord, which is on the north side of the Merrimack River off of exit 16. You can’t miss it, it’s still there today but with a new owner. A traffic circle/roundabout was installed recently in front of it because of the amount of accidents at the intersection. My father used to bring me down there every week to hang with him and the mechanics. They’d be talking and hanging out and I’d be down below the cars hanging in the pits when that was still legal to have. Years ago they did away with them for obvious safety concerns. My best childhood friend Matty worked down there as well. I remember it well- gas was under $.90 cents a gallon and Old Gold smokes were less than $10 per carton. You’d drive across the tube and the bell would ring and we’d come out from inside and pump your gas, top off all your fluids and check the air- all usually for free. I learned a lot in a quick period of time from that place. I was proud to work there. Unfortunately I was fired only a handful of months later only to be accused of stealing from the station. Sadly they didn’t believe me and they sent me on my way. Fortunately for them they caught the mechanic that was stealing only a short time later but never apologized to me. In return my Father never brought coffee down there in the mornings ever again, and rumor has it that he may have made some direct statements that kept them inside their garage bays when he would drive by. He taught me that your word is your bond and that I didn’t come from a family of liars. I followed that rule my whole life. After that I ended up working retail at our local mall at a sporting goods store as part of a deal for some trouble that I got in shortly after getting my license. Nothing crazy, but part of my probation was applying for jobs and they were the ones that took me first as a temp, right before Christmas time. That was where I honed in my customer service skills and thoroughness. It was strictly enforced and it fit me well. I loved helping people out and finding what suited their needs. I did that and ended up picking up another retail job on top of that at the other end of the mall to keep busy, keep my car on the road, put a couple of bucks in my wallet and most importantly away from school as much as possible. You see, work has always been my escape and my savior(outside of music) I knew from a pretty early age that school just wasn’t for me and that college was not part of my future. Work gave me everything I needed and taught me everything that life hadn’t up to that point. After escaping school, I ended up cruising around the country in a 1977 B-100 custom van with Aerosmith airbrushed on the back. That was it’s own adventure and taught me some life lesssons that New England hadn’t offered me yet. After being a nomad, and avid couch surfer, I ended back on the east coast and then back home slinging bagels and coffee with the other misfits in town. Now I was an adult and had found and solidified my tribe. It was the precursor to Barbershop Life.

It's interesting that you found and solidified your "tribe". Old time barbers seem to me to be in a way very isolated, not knowing much about what happens outside their town. The next generation of barbers (which I would say you're in) though, are very connected. Barbers now are definitely part of a "tribe" that embrace and support each other. Talk about that...

Well, it’s interesting. I was just talking to some Barber students today that stopped by the shop to shadow. I came up in a time where I understand that isolation and disconnect from how that generation feels- because that is the generation of Barbers that I grew up going to as a kid and thats the same era of Barbers that I worked with when I first got out of Barber school 20 years ago. You’ve got to understand, at least here in New Hampshire, that Barbering had become almost nonexistent. When I enrolled in Barber school in 1999 there had not been a Barber school in our state for over two decades, the last one had closed in 1977. So when I graduated and got my Barbers license in 2000, I was the first person in New Hampshire to bridge that gap in a very long time. I’m very proud of that fact, but in reality it has nothing to do with me, it was just the timing. In fact it would’ve been great if there was never a lapse in Barbering and it had continued to flourish not only in our state but across the country and in the world, but that’s really not the case. My first job was working with two Korean War Veterans that had been cutting hair in Barbershops since the 50’s, and the way that they talked about the time period when they first became Barbers and started working was that Barbers were a dime a dozen and were not highly respected. For a lot of people it was just a job and a way to put food on the table back then. I think that you didn't have the same artistic culture that surrounds it today. For a lot of these people I think they viewed other Barbers more as competition than their peers or friends, when in reality there’s always been enough hair to go around for everyone, back then and still today. I think with the emerging and continuous growth of social media and other various online platforms you are seeing that not only is it not as mysterious and secretive as it once may have been, but that it is a worldwide phenomenon. There’s no way that the majority of these people that have tens of thousands of followers online are only being followed by other Barbers. People are paying attention to what they’re doing. That strikes my curiosity but it also gets me excited to know that even though we feel like we have a very important and dynamic role in our communities and in this world – other people are starting to finally recognize that and in return are keeping us all busy and making us become better practitioners. So just like anywhere else in this world, I think you carve out your niche and you start to figure out where you fit in.  It took me a long time to figure out what my role is and where I belong. Sometimes under certain circumstances you need to take inventory and create it for yourself when it’s not there. What’s great about my position as a Barber but more particularly as a shop owner and operator is that I’m not trying to mimic and clone myself but I’m actually trying to surround myself with like-minded humans who make me better and want to be better each day. I feel like I’ve been swimming against stream for a long time, but I hate treading water and becoming stagnated. I live in a world where we set our own standards and we keep focused on our own work and what works for our customers. I’m not worried or concerned with the majority of what’s going on outside of here. I listen to my customers, they have the answers, they are the ones that inform me most of the time of what they want or what they’ve seen. I don’t pick the cuts, I put them on. However, some of the people I work with are really in tune with the online community and some not as much. It’s a nice balance because we all benefit from each other in the long run and I like and appreciate that. I am learning, and I’m making more efforts to try and connect with people outside of here because I do believe it’s important and honestly it’s cool that there’s others out there that feel and carry themselves like you(we)do.

2 ) What sent you into being a barber?  

I’ve never been good at short stories and am usually long winded, but I tend to talk fast in real life and faster in my head. Basically up to age 12, my Father would bring me to the Barbershop when I was staying with him on the weekends. Little did I know that one particularly early and hot morning in July that in combination of his lack of patience and the long line of people in front of us that he would have me cutting his hair in his tiny 3rd story apartment with no AC and barely a bathroom later on that day. He still doesn’t quite remember if he acquired the clippers when he was in the Service or if it was to shave down his old German Shepard’s that he used to own, train and show.  Well a can of WD 40, a Phillips screwdriver and a lack of choice had me shaving his head in no time. He assured I could do no worse than him, and that I had the better angle. Initially reluctant, and with no say in the matter-the first pass was made on the right side of his head. I remember vividly when his fluffy white hair hit my shoe, I stopped and looked down and he said “don’t stop now.”  By the end of that week- anyone and everyone that I knew within a couple miles stretch got a haircut from me. I was thrown to the mercy of this braided cord, loud, old, overheating clipper. It was perfect!

3) Where did the inspiration for your shop come from? 

My true inspiration was a combination for a love of old things and the first shop I worked at out of Barber school. Growing up, we didn’t have two nickels to rub together most of the time. So most of the time the stuff we had was either bought from yard sales and flea markets, hand me downs or from the dump from the next town over. And it was cool! I never knew the difference growing up till I hit middle school and met other kids with more fortunate situations. I would say it’s all I’ve ever known, and always appreciated. There’s a life that’s been breathed into something that’s been used or loved before. New stuff has never really appealed to me, except for sneakers. I was born with a broken sniffer, but I can still smell (at least in my mind) the highly intoxicating beautiful aroma of a box of shoes opened up for the first time, gasoline fumes in the air and the occasional whiff of talc powder. It’s the simple things! Also, equally as important-my first job as a Barber was at a shop from 1920 that still had the majority of the original fixtures. It’s all I’ve ever known and all I’ve ever cut in and on. It’s not just a look or gimmick, it’s real to me. I sat in chairs like those as a kid and I cut hair in chairs like those  now as an adult. There’s a beauty in the detail and organization of a well curated shop. It doesn’t make the haircut better, but it sure doesn’t hurt the overall experience and aesthetic either. 

4) You own two shops. That's a lot of barbers to manage. How do you handle that? 

I’d be lying if I told you it wasn’t a lot, but it’s grown carefully and steadily over the years, preparing me the best it could to get to this point. There’s currently 12 Barbers at Lucky’s including myself. I think the locations and the customers were ready before I was. It takes the right ingredients to make the cake rise and not fall. After almost twenty years I’ve got a pretty good grasp on what I like and what I want. Most importantly what I don’t want. I’ve managed to surround myself with talented hardworking humans that exhibited qualities that I admired in them before they ever held a pair of shears. I’ve learned that it’s a lot easier to make someone a better Barber than it is to make them a better person. I can’t express this enough. I’ve found people that compliment myself and the shop, and in return have become a very strong and fundamental being of Lucky’s. It’s pretty well oiled, but if you know me then you know that I’ve got a thousand irons in the fire at all times. Mediocrity and complacency don’t exist in my life. You’d need an elephant tranquilizer to slow me down, and that’s probably not enough. It’s all I know. Set the bar high, smash it, repeat. If you’re not moving forwards then you’re going backwards. My old man said that’s why the rear view mirror is so much smaller than the windshield. Don’t forget what’s behind you in the past, but keep your eye on the future in what lies ahead of you. 

5) Why did you open the second location? 

It was out of necessity, not want. The area I opened in didn’t have a lot of options. My buddy would tell me “you can get a haircut here, just not the one you want.” Beauty is in the eyes of the beholder, but I think we offer something special, something more than a just a haircut. You’re building relationships, friendships, trust and community. Call it what you will but you can’t fake this shit, no matter how good your social media looks, you’ve got to deliver the goods at the end of the day, and that’s what we do best. We are service practitioners and we will ALWAYS need them more than they need us. Drop the attitudes and learn your history. If you’re in this for a quick buck and some popularity then maybe it’s the wrong career for you. But if you want to build a livelihood to take care of you and yours and have a long life doing it-the sky is the limit. We have something special (in my opinion) to help people out with and in return they help us more than we could ever imagine. Two years into the second location and I’m very happy to be a small part of a great town with a great history. Have you seen that video of the Barber that’s over 100 years old? I wish! For him, at this point it’s got to be by choice, by love. You know his house is paid off, his kids are grown and probably even great grandparents and you can bet the worlds a million miles from the one he was born into, but he’s still here and hairs still growing. I’m thankful for this trade and I’ll be forever grateful. A vampires life for me! How else could you repay this world for such a gift in a short period of time?

6) Thoughts on where barbering is today? 

Barbering is off the rocks and cruising. I hear its one of the fastest growing trades in many parts of the country and even abroad. It’s no surprise, open up your phone and go online and look at social media. We’re everywhere! You’d be hard pressed to throw a quarter into a crowd and not hit a Barber nowadays. It doesn’t bum me out, it makes me happy. I hold no bearing over the future of Barbering, but I sure as hell can tell you that it’s not for the weak of spirit, dedication, or mind. It’s physical, it’s mental and its over compassing at times but if you’re a tourist -get out of the way or you’ll get steamrolled. All I ever ask to anyone that inquires to me about it is: to love it like your own, to take care of it, mend it and honor it for what it is. We’re carrying the torch and you can bet it’s not going out on my watch.

7) What do you get into outside of the shop? 

Music has been my moral compass outside of what I was taught at an early age. It embodies a spirit of freedom, art, conviction, dedication, passion, and emotion. Strangely enough it’s qualities like those that seem to be in most Barbers that I like,respect or admire and they seem to carry within themselves. For me, it was there before Barbering and before cutting hair entered my life. It’s been my social circle, my getaway and my salvation. It’s brought me some of the the most memorable times of my life with people I wouldn’t have met otherwise. It’s brought me to corners of the Earth I didn’t think were possible. It’s how I met my Wife, and it’s made friendships that I’ll forever appreciate and hold deeply in my heart. It’s brought light into the darkest corners and filled in the holes when I needed it most. 

    Also, very importantly- my animals. Two rescue dogs, and two rescue cats. I could go on forever, but I’m telling you, I don’t want to live in a world where they don’t exist. It’s a love that’s unconditional/24 hours a day. My next life, my next time around-I want to come back as a dog, a rescue dog. I’d be willing to endure some hard times up front for a lifetime of love and spoils on the end. Lord knows most of us on Earth have been to hell and back to see the upside of down. That’s how I treat my animals. They’re worth it and I put them before myself. I’d say they rescued me.

More specifically, how are you involved with music? 

Borrowed my first bass when I was 14, played in my first band when I was 15 and never looked back. The ties between Barbers and music is more synonymous than ever and sometimes it feels the same way in or out of the shop. Met a lot of my Barbers because of music, started and played in bands because of those Barbers, and got to travel the country and abroad because of those Barbers. Some were friends before being Barbers, some after. It’s a crazy world and I’ve got to experience some things outside of the shop that I’ll never forget and always be thankful for. 

Favorite bands?

Far too many to list. Chances are if you don’t like or can’t appreciate or respect A Tribe Called Quest or Gorilla Biscuits then we probably have less in common than most. Musically, morally or fashionably. I’m more open minded than ever when it comes to music today though.  If it sounds good to me- I don’t care what genre, or who’s making it. Turn it up!

8) Something people would be surprised to know about you? 

Often times I have immediate connections with people in my chair, but outside of this part of the world I live in, I often feel disassociated and more of a loner and a wallflower believe it or not. I’m great one on one, but more often then not I have a sense of aloneness or not belonging. Not in a sad way or even depressing way really, sometimes just more lost, sometimes more comforting. I could talk to strangers all day long about personal details and share stories, but a lot of that shuts off when I’m not cutting hair. I wouldn’t call it antisocial, I don’t know what really? It’s definitely not from a negative place at this point in my life, it’s just always been there since I was a kid. It’s something I think a lot about and in some ways try to work on. I love connecting with people so it’s strange. If you catch me one on one-I’ll listen all day to you and talk all night! 

What are you doing to work on that? 

Being honest with myself helps, and sometimes hearing it out loud or from other people is a good reminder. It might sound cheesy to some, and maybe would’ve once upon a time to an earlier version of me- but looking in the mirror and owning it is the one of the biggest forms of self reflection and self respect. If you can’t jive with yourself and you don’t like what you see, sometimes you’ve got to make a change. I get it, hindsight is 20/20, but there’s no excuse this day and age to make an effort to become a better version of you. All the tools are available. Start with yourself and build upon that and you’ll see the rest get onboard or jump off the ship.

9) Random thoughts or ramblings on what you do....

Barbering was here before us and no doubt long after us. Don’t be a one trick pony, try new things, ask questions, and help each other out. The worlds a small place but I wouldn’t t want to paint it. There’s enough hair to go around, and if you’re driven and if your passionate- you’ll get better and it will take care of you well beyond your years. As of lately though, I’ll be honest, this day and age feels more divided than I can ever remember and it’s getting real old. The beauty that lies in our country particularly, is that we should all have the opportunity, free will, and be able to rely on the foundations and principles that are supposed to unite us not divide us. Cut the bullshit, take a deep breath and open up your mind and let’s get back to work. MLK once said “ we may home come on different ships, but we’re in the same boat now.”  I say let’s keep it afloat. Other than that, give me about a hundred more years of this life and check back in on me. Until then, thanks to my family, friends, customers and anyone that was ever in my corner throughout this journey. 

The Best Barbershop in Chicago

Joe’s Barbershop - Chicago

Traditional Barbershop Photography

Joe’s Barbershop in Chicago is a rad place. And that’s a fact. Not an opinion. Maybe it’s the history or the general attitude of people in Chicago, but I really dig Joe’s. It’s got something special. Joe Jr. is an old school cat, so I loved hearing his brutally honest answers about what has happened in the shop since Papa Joe started it back in 1968. If you’re ever in town, be sure to stop in. You won’t regret it. I try to every time I’m up that way and he always takes care of me. Bastard got me rolling on a serious giardiniera habit that I can’t seem to shake though.

Follow the shop on Instagram @joesbarbershopchicago1 or on their website at www.joesbarbershopchicago.com

Click here to read the last Q&A with Steve Purcell; owner of Uppercut Deluxe.

Click here to check out my photo book - Barbershops of America

“You don't see plumbers wearing gold plated monkey wrenches around their necks…”

1) What did you do before becoming a barber?

I have had my fair share of jobs in my 39 years on this planet. I have done everything from selling 18 Wheelers, to doing contract work for Harley Davidson corporate, to washing cars at a Lexus bodyshop. Most of my "career" could fall into the marketing / advertising world I guess you could say. Not going to college for a piece of paper always got me in the door at the lowest level, and then having to prove to upper management that I wasn't a complete piece of shit I would rapidly move up the ranks. I hate corporate America for the record. 

You sold 18 Wheelers???? How did your random jobs prior to Joe's translate or help what you do now?

Indeed I did. At the ripe age of 23 I handled the largest fleet accounts for a local freightliner dealer pretty much next to O'Hare airport.

It wasn't a bad gig, but it was more a career then a "job" so to speak. You cant just start in a job like that and expect to make any money. The older guys I worked with had been their 10-15-25 years and due to that were making a very nice living. 

My list of random jobs before I started in the barbershop has definitely helped me for sure. I always say I am glad I did have other jobs before starting in the shop with my dad, rather then just going right from high school to the shop. I have had both cool and asshole bosses, had to work holidays, had to miss events and such because I had to work, etc. Plus even today I consider myself a shop barber first, then an owner. I would never expect or want something out of my barbers that I wouldn't want to do myself (if that makes sense). 

2) Your old man started Joe's in 68'. Did he encourage you to follow in his footsteps? 

He didn't. If anything he told me to "stay away" from barbering all together. Just like his father (who was also a barber) told him not to get involved in the trade. All I heard growing up was , "use your head not your body" and " don't deal with the public" but here I am working in the shop. My father started teaching me to cut hair when I was in the 7th or 8th grade. One day an old Paidar barber chair ended up in our small 1 1/2 car garage. I didn't think anything about it because weird shit was always showing up on my pops garage (usually to be sold in the barbershop as back then it was more stolen merchandise trading post then barbershop). But no, that chair was there for a reason ! So for the next year or so every other Sunday before I was allowed to do anything I might have wanted to do I had to give my pops a haircut and a shave. Each time he would change it up on me, as last time I gave him a #3 on the sides with alittle off the top, and now this time he wanted a full cut done with shears left full in the back. Not knowing then what he was doing I thought he was just being difficult (which he still does very well at 72 years old), but now as I'm abit older I realize he was showing me different ways to cut hair. For the next few years I would cut my neighbors hair, friends, relatives over for holidays and such, etc. I bought my first car (a 1985 Toyota Supra) off the money I made doing garage haircuts.

3) What was the transition like when you started there and later convinced him to expand the shop? 

My father didn't want me to get into barbering, let alone work next to him in the then small / 250sq.ft. shop that he had called home / sanctuary away from his family since 1968. So after getting some of his family and my mom to talk to him he agreed. I graduated barber college and started full time @ Joe's in September of 2010 and literally could do nothing right (still cant in his eyes). At that time it was a two chair shop and with abit of effort and using what social media was around then we started to get busier. About 6 months in I started telling him we needed to clean up the shop abit and add a third chair (which we could barely fit). Of course this was answered with a no and a shaking of the little mans head. How could it be a good idea if his son was the one who thought it up? So after a few months of fighting he finally let me add the third chair. After hiring on a third barber it wasn't even a week before that third chair was part of the shop and we could of used a 4th. This was also around the time that our part of Chicago aka Logan Square was going through a change for the better aka "gentrification" if you wanna go down that road, so allot of young dudes were moving into the area around the shop and needing a good haircut. Fast Forward to 2013 and the shop had become a monster. We were winning every sorta social media "award", mentions in national publications, being used for tv and movie shoots, etc. Open 6 days a week with 5 barbers working 3 chairs (in rotation) six days a week averaging a 2 hour wait everyday. We extended our hours and just got busier. We raised our prices and just got busier. Sounds good on paper but was hell working in the shop back in those days. So after another year or so of fighting and bitching with the small man I finally convinced him to let me knock out the back 2 bedroom apartment and expand the barbershop to its current size. The conversation went like this:

“Dad, we need to expand the shop.

No

Dad, we are losing 20-30 customers a day due to them not wanting to wait. We need more barbers and more room. 

No

Dad, Those 20-30 people leaving could be taken care of by the addition of more barbers. We need to expand. 

No

Dad, I worked with some banks and I will pay for the expansion out of my pocket.

OK, Do it..”

So basically when I told him I wasn't needing or asking him to cough up any money to expand the place he was cool with it. Typical old man Italian. So a rough timeline is the shop was opened in 1968. I started in 2010. Added a third chair in 2013. Expanded the shop to its current 1400sq.ft / 7 chair size in 2015. I officially took over ownership of the building and the barbershop in February of 2015. 

Old school barbershop in Chicago, Illinois

4) You're both characters and seem like pretty hard headed guys. Describe your relationship in the shop. How has it changed over the years?

This is a easy one. My father and I have NEVER got along. Not when I was little. Not when I was just starting off in the shop. Not as I write this. Not sure if its because we are too much alike? Are both super hard headed? Who knows. It is literally his way or nothing when it comes to me, and just me. He is not that way with his customers. He is not that way with my older sister. It is literally his attitude towards me and only me. Flash back to 2013 when the shop was insanely busy and I remember him and I got into it on a Friday night after the shop had just closed. I remember sitting him down in his chair and me sitting across from him and saying and I quote, "Dad, I can not work with you anymore. So, you are either going to retire, we are going to expand this shop so I can get alittle bit of distance between you and I, or I am going to drown you in the toilet by your size 6 feet." The expansion started to gain steam about a week after that. Fast forward to present day and my 72 year old father is still working four 10-12 hour days a week and is more feisty and up my ass then ever before. Him still working is really why I have the schedule I have . Working just 4 days a week in the shop and only working 2 days with him. Two too many...

How does your old man feel about where the shop is today? 

My father is the definition of " old school". He doesn't show emotion, and is definitely not going to give me any sort of praise for what I have done to / for the shop. It's just how he is so it really doesn't bother me. I have seen him be that way since I can remember. The proof is in the business the shop is doing, the amount of haircuts we complete every day, the amount of repeat business we have, and so on. That's how I measure success, not Instagram followers or how many t-shirts the shop sells. Hell, I give more shirts away then I sell. I am not one to hype myself up online, post pictures of haircuts, pictures of famous shop customers, or any of that crap you cant help but see online. The shop itself and what it is/has become is all the "creditation" I myself need. A smooth running shop with good barbers and good customers is all I can ask for, and I bust my ass to maintain that. 

5) Joe's is as I see it, a Chicago institution….

Tough question. I see it kinda in two ways. 1. Yes, 50 years, family business, son taking over from his father and expanding/growing business, etc.

2. No, Its a barbershop that has stuck around because the owner may or may not have been to stubborn to close it down / move it when the neighborhood turned into a ghetto in the late 90's. By just plain luck the neighborhood that the shop is in now is "booming". Barbering is stronger now then ever before. So, I am always torn when thinking of the shop as a "institution", guess it just depends on who I talk to. I can tell you one thing, barbers as of late could care less if the shop they work in has been around for 50 years or 5. As long as their Instagram accounts are popping and they are making $$$. The days of opening up a shop with say 2 dudes and having that crew around for the duration of the shop is long gone. So to answer the question Yes, Joe's is something special. And, no matter who does or doesn't work in the shop the shop itself will continue to carry on through the years.  

6) How do you manage a shop of 7 barbers? What do you expect out of them? 

Out of all the jobs / tasks I have had in my life up to this point the managing of people / being a boss has been the hardest. I work in my shop alongside my barbers so I try and make the shop / environment a place where I myself would want to work (as I do work there). From the expansion and more room to what's on the walls to the music being played to how well the shop is cleaned (which I do myself). Do I hang out with my barbers outside of work ? Do I not because I don't want to be seen as their "friend" but as their " boss" ? Do I play the roll of " cool boss" and let everything I don't like slide ? Do I play the roll of "stern boss" and sit down with them once a week and tell them what they are doing wrong ? Either way or direction has its good and bad sides to it. I have lost barbers due to things out my control, like how my father acts. I have lost barbers due to the shop down the street offering them 5% more per cut. I have lost barbers due to my "attitude" which is really just how I am. I have lost barbers who wanted to work in an appointment shop because that's what the cool Insta-Babers are doing now a days. So I really cant win. I have paid certain barbers more thinking they would stay working in the shop and they left. I have given certain barbers more leeway in coming in late / leaving early to try and keep them around and they have left. So now my approach is kinda the straight and to the point kinda thing. 1. This is the shop and this is how it's ran. 2. This is what your going to get paid per haircut and that's not going to change. 3. You have a job here for life if you want it. 4. If I happen to have a issue with your performance in the barbershop YOU will be the first to know. I would say that this method has been going well but I lost a barber about 3 months ago and will prob loose another by summer (have a gut feeling which I am usually not wrong about).So, if that does happen we do what we always do, keep chugging on. Everything in the shop has always evened out in the end.  

7) Joe's is everything I love about a barbershop. There is a lot of comedy and you want people to have fun, but you also don't want any bullshit fuckery. Talk about that. 

I do run the barbershop with a heavy hand, and I am well aware that some people don't "get" it and take it the wrong way. As I am an asshole or think I am the shit or whatever. I even made a website called " the dirty" a few years back (its still up there - just do a google search of my name) where an old customer of mine (yes I know who he is) posted a pic and article of me slamming me for being a "tough guy" with a crappy beard. Do I care that he did that ? No, and kinda take it with a smile that I got under his skin that bad for him to take his time and write that. Same as I feel about YELP reviews that say things like the haircut was great and the shop is cool but I was told to hang up my jacket and wont go back, 1 star. Atleast the haircut came out ok is what I think to myself when reading those kinda things. As said before I try and run the shop as I would want it to be as if it was a place I went to get my haircut. I don't want to see a bunch of peoples jackets thrown on the waiting chairs when we have a perfectly good coat rack. It looks sloppy and takes up chairs for waiting customers. I harp on my barbers to tell their customers to hang up their jackets but sometimes they just don't do it. People talking on their phones, people with the legs stretched out so people have to walk over them, guys wearing sunglasses inside the shop, people who waste beers, people who think the floor is a good spot to put their full cup of coffee, Men in flip flops complaining about that hair got on their feet, men in flip flops in general, etc. All things that drive me up a wall and you better bet people are going to hear about in my shop with my name in neon on it !

My first time in the shop I was wearing flip-flops and took some shit for it. I’ll definitely be leaving a bad Yelp review…

8) What do you get into outside of the shop?

I really never am "off" from the shop. No matter how much I try it is part of me. I mean I live upstairs ! But in reality I do more for the actual running of the shop on my days off then when I am behind the chair. Weather it be updating the website, social media whatever, lunch meetings with people about say a photoshoot in the shop, etc. This is what barbers don't see, the behind the scenes stuff that a good owner does to keep his shop afloat and floating higher then the other shops in the area. Sixty8 Provisional is a small male grooming product company I started back in 2014 which takes some of my time. Everything from product formulation to marketing to sales to fulfillment is all handled by yours truly. We sell it here at the shop, as well as 5-10 other barbershops and retail stores across the US. If it grows cool, if not its something to do which only compliments the barbershop in which it was created in. Sixty8 = the year my dad started Joe's. Also have two other "start-ups" that are in their infant stages that should do pretty well once their up and going. I have smaller roles in those so hopefully alittle effort up front can gain me some added income which would be nice. Besides the above I am into hot rods and classic cars, motorcycles, black haired tattooed women in heels, good food and booze with good company, etc. I have always said I can sleep when im dead.. 

9) Random thoughts about what you do....

I am a barber. Barbering is a trade like being an electrician or a plumber. Barbering is the oldest legal profession in the world. Barbering has put food on families plates, sent kids to college, paid for houses, cars, and so on for years. And yes of course I take what I do and my trade seriously and with respect. But, I can’t get a date to save my life on these online dating apps because when a woman see's "barber" as a profession It might as well say "doesn't make any money" to her. I love it when a customer in my chair asks, " so what else do you do to make ends meat ?" Or, " you cant really live of a barbers salary right?" . Believe me their is nothing better then rolling up to Chicago Cut (one of the best steakhouses in Chicago) in my 55 Bel-Air and some snobby older guy asks what I do for a living and tell him I am a barber. Just to watch his face go into some weird questioning look. Then you have these Insta-Barbers wearing gold barber poles around their neck and surgical masks doing backflips into crowds at barber conventions. I don't get it, but to each their own I guess. You don't see plumbers wearing gold plated monkey wrenches around their necks. Or electricians walking around with attitudes because of what they do. All trades, but barbering has something weird about it. I try and let the shop itself do the talking, rather then me myself posting every haircut I do in the shop. You don't see "Joe Jr. " stickers and t-shirts being produced but we make 20,000 Joe's Barbershop stickers a year to slap all over the world and have been since I started back in 2010. The shop is what's special, I am just it's care taker..

10) Best pie in the city? 

No one in Chicago calls it "pie" so I'm guessing you’re talking about Pizza ? I like all kinds of pizza so I have a few different spots for each style of "pie" as you put it. 

Deep dish = Peaquads  (Lincoln Park, Chicago) for sure. Thin crust Italian style = Gigio's in the burbs (Des Plaines, IL).  Thin crust square cut or "tavern style" = John's Pizzeria (Logan Square, Chicago). Napoli style = Pizza Metro (Wicker Park, Chicago).

Neon barbershop sign at traditional barbershop in Chicago

Best barbershop in Chicago

Barbershops of Brooklyn

Best barbershops in Brooklyn

It never ceases to inspire me how personal projects lead to the right things. 6 years of working on “Barbershops of America” has naturally connected me with some rad people. One of those rad people is Jon Roth of Crows Nest Barbershop in Canada. We’ve collaborated a few times in the past, then a few months ago he reached out with another great opportunity. He was set to be running a “pop-up” Crows Nest at The General by Van in Williamsburg Brooklyn for a few months. And Vans was looking do some other projects involving the community, one of them being a documentation of the local barbershop scene. For which he thought of me, which I was beyond honored to be thought of for. One thing led to another and I would up spending 4.5 days walking all over the borough of Brooklyn in search of some old relics that have stood the test of time. It was such a great experience. Some of the old timers are still there cutting, but they weren’t easy to find. Everybody I talked to said the same thing “Old barbershop? There aren’t any of those around here anymore!”. They were right for the most past, but over the course of those 4.5 days I walked 55.5 miles and found some gems. Beautiful shops with owners that have been cutting for 50+ years in the same location. Some of the shops themselves have been in operation for over 200 years!! Just being in them was fun, but talking to the barbers was even better. They had so much character and stories to tell about coming to America and starting/continuing their careers as barbers. I could go on and on about this, but what I want you to know is that I’ll be having my “Barbershops of Brooklyn” show this weekend in Williamsburg. It’s going to be a great time. There will also be music, food, drinks, and free haircuts from the gents at Crows Nest Barbershops at the pop-up downstairs. If you’re around, come say hi. And hit the below link to RSVP.

https://thegeneralbrooklyn.queueapp.com/events/41259

Screw the Gatekeeper - Podcast

Seems as though I’ve entered the world of podcasting. This is something that I’m very excited about, but will also require a large learning curve on my end. I’m not a great public speaker, so the format and concept of a podcast is quite foreign to me. Nevertheless, I plan to have a lot of fun with it. Why am I doing this? Because I enjoy learning about people’s stories, how they got to where they are, and using that information to help other people learn. Specifically though, I’m very interested in people who have taken a different path. People who have real ideas about what they want to create and do so without asking permission. Hence “Screw the Gatekeeper”. For a long time I was frustrated with the notion of only being able to do certain things as a photographer if I was hired by a client to shoot that specific thing. That frustration continued for years and years, until I realized my thinking was all wrong. Why should I wait to be hired to shoot something for someone else, only to make them a lot of money and build their brand? So much of my time (this goes for all photographers) was spent hounding people, brands, magazines, and agencies to get hired. 9.9 times out of 10 nothing came from any of that effort. Which I understand, it’s a numbers game, and there are a ton of photographers out there hounding the same people for the same jobs. But what if I took all that time and energy and put it into my own thing? I get the draw of wanting to shoot celebrities and famous athletes and having your photos on billboards. But why not create something for yourself that is uniquely your own? Something that shows your own ideas, that will attract people with the same interests as you, which will in turn attract clients of the same interests? The world is filled with enough generic bullshit. There are already far too many images of the Grand Canyon and Times Square. Create something different. That statement for me goes for everything. Every profession. I really enjoy seeing and meeting people who are doing things their own way, so that’s who I will be talking with on my podcast. Could be other photographers, craftsmen, chefs, brewers, artists, barbers from my book, whatever. People who are creating something unique.

Up first is Ricky from Irving Barber Company. On Instagram @irvingbarbercompany

I enjoyed talking with Ricky and hearing about his headspace throughout the process of growing their business to where it is now. Like most things, it wasn’t easy and that’s important to hear. Most people just see a successful business and think it was always that way. Which can be discouraging to anyone trying to start their own thing. If they hear someone working through all the ups and downs though, it can be inspiring.

Click here to check out my barbershop book.

Good Times Barbershop - California

San Diego Barbershop - Photography

Imperial Beach, California

Brent Ferris was the owner of Good Times Barbershop in Imperial Beach, CA before he sold it and moved to Missouri to open a Good Times out there. Brent might appear in my books more than anyone else. Prior to writing this blog post I went back to see when the first time I photographed him was, and 2012 is the answer. At that time I was somewhat casually working on this project in the San Diego area. He was working at Lefty’s back when they were still at their Cass St. location, but he is one of the Lefty’s OG’s from the Garnet Ave days. Since all that, he went on to cut at Capitol Barbershop where I shot for the first book. Then when he opened up Good Times in IB, we shot together for the second book. This past year I stopped at his new place in MO, but he wasn’t around and it was closed. No sweat. I’ll be back out there before too long. Can’t seem to find the scans, but I shot him back in 2012 on medium format film using an RZ67. A big bastard of a camera that produces amazing files.

Follow Brent on IG @b_ferris and the shop @goodtimesbarbershopmo

Click here to read the last Q&A with Joe from Al’s Barbershop.

Click here to check out the book.

“We really didn’t learn much in there other than playing craps, smoking weed, and skate boarding all day”

1) Where are you from and what did you do before becoming a barber? 

I’m from a small beach town on the south side of San Diego called Imperial Beach. 

2) What was it like taking the jump from cutting in someone else's shop to opening your own? Take us through the experience. The good and the bad. 

To be honest, I had no desire to starting a shop, ever. I started off over at Lefty’s Barber Shop with Brian Burt when he first opened the doors of his first shop on Garnet in Pacific Beach and then moved over to Capitol Barber Shop with AJ probably 8 years later. I worked with AJ two years and finally just woke up one day to a sign in a window that I had passed by for about 15 years (in Imperial Beach) that I always thought would be the perfect barber shop location, that eventually became Good Times Barber Shop. I was completely content in paying my booth rent and going home daily. But when I finally got to doing numbers on what booth rent was and what my bills would be, they almost equaled out with the deal I was getting on the spot in IB and I couldn’t pass it up! 

What obstacles did you face with opening that shop? What did you do to increase business?

One of the biggest obstacles I had with opening my first shop was building it out all myself. I decided to go with pallet wood walls and man those were a pain in the ass to take apart! I literally busted my ass working at Capitol Barbershop, get off work, went home, got the kids to bed, and then headed over to the new shop and worked in there until about 1-2am. I completed the shop in just about a month with working on it daily and all days on the weekend. 

3) After owing your own shop in Ocean Beach, you decided to sell it, move to the middle of Missouri, and then open a shop there. Why? 

I really did it all for my family! San Diego cost of living was just getting outrageous and my family is number one! Plus, every time I visited my family in Missouri I wondered, why the fuck is there no real barbershops here?! So I sold my shop off to one of the guys who worked with me, Adam Foxworth, and packed up and left to MO. 

4) How was that process different from opening the first? 

It was scary! I had 10+ years of clientele in San Diego to open a shop, so it didn’t seem bad and then moved to a little country town in the middle of Missouri where I didn’t know anybody other than a couple of family members. I was like, “shit, did I do the right thing?!” It has worked out great though. From the get go, it’s been crazy busy and picking up steam every week! 

5) You're known for giving very fast high quality haircuts? How are you able to be so quick yet still keep the quality so high? Why can't other people do that? 

Hahaha, I don’t know who told you that but yeah I cut pretty quick. I guess I’ve just been lucky to be able to cut quick, talk shit, and efficiently. I’m kind of a multi tasker, so that probably helps? 

6) What was barber school like for you? Why did you start? 

Barber school was kinda like being in jail, very segregated by race and always some shit popping off. We really didn’t learn much in there other than playing craps, smoking weed, and skate boarding all day. I got started originally because Brian Burt was my barber and he kept telling me every time I’d come into Milts shop (where he was working before he opened Lefty’s), to go to barber school. I sat there one day and asked him what barbering was all about other than cutting hair and the first thing he said was, “you’ll be your own boss”. That sold me on the spot!

Can you go into more detail about all the shit that was going on in barber school? Did you ever think about dropping out?  

Haha. Barber school was a trip. People smoked weed in the side alley of the school, craps were played in the back room where we had “class” and we dealt with a lot of homeless coming in the school because of our location. It was definitely a fun time though! Not much was taught in my school. It was kind of up to you how much effort you wanted to put into learning. I would always go and watch Brian Burt cut and he’d teach me stuff that I would take back to school and work on. What better time and place to practice when you’re in school. If you fuck their hair up it didn’t matter as much as when you get into a shop. 

No, I never thought about dropping out. I had my eyes set on the future of what barbering was going to possible bring me and that kept me going. There were definitely times I hated being there, especially once you’re getting close to being out and you feel like “you know it all”.Haha. Then once you’re out it’s a completely different story. Your cuts have to count and be great cause you want that guy to come back and potentially refer people to you. 

7) Where do you find inspiration inside/outside the barber industry? 

I just love checking out barber shops when ever I’m visiting places. If I’m traveling I’m checking out barber shops. Other than that I love watching friends and rad people do cool stuff and making it happen, no matter what the skill is! 

Any one person in particular that you look up to?  

I would have to say Brian Burt for sure! Taking me under his wing when he had just started Lefty’s and trusted me to work there. He definitely taught me a lot on cutting hair and running a successful, clean, and welcoming barbershop! 

8) What do you do outside the shop? Hobbies, obsessions,collections, etc. 

Some times I feel like I do too much! I love building custom hot rods, which is what I did before becoming a barber. I’m a big collector of American vintage stuff such as flags, old barber poles, and many other random things. I grew up surfing so that’s always been a passion of mine along with shaping surf boards. Now that I’m in the mid west I do a lot of fishing, deer hunting, and beer drinking! I love craft beer which is a big part of me and my wife’s life. We visit breweries frequently and travel to find new ones. 

Do you think building hot rods and shaping surf boards has anything to do with your skill as a barber?  

I believe it does! As a hot rod builder and surf board shaper there’s a lot of attention to detail when your building. You need to have that vision of the build/board/haircut before you even put a tool to them and having the skills of all of those translate into each profession. 

Favorite craft brewery? 

Man this is a hard question, I just love beer! If I had to really dissect a brewery though, since I’m into aging and cellaring beer I’d probably have to go with Lost Abbey Brewing Co in San Marcos, CA. They make some of the most complex stouts, sours, and Barrel Aged beers around. Their brewer-Tomme Arthur, is one of the best in the business! 

9) How do you feel about what barbers are doing with IG? 

I’m not the biggest fan of social media so I don’t participate in IG and Facebook too much. To be honest it’s never gotten me any long term customers or paid me anything so I don’t take the time to always be posting haircuts and stuff. It’s cool for the newer generation but I feel I want to stick with the traditions of the old school way and let my work behind the chair speak for its self rather than posting it out to the world. 

10) Random thoughts on being a barber.....

It’s the greatest fuckin thing I’ve ever done with my working life!! There’s so much enjoyment knowing you can brighten up somebody’s day with a good haircut. 
If not for barbering I wouldn’t be where I am and be able to support my beautiful wife and kids! 

11) What is your biggest career/life fuck-up that lead you to a realization or to start a better way of life? 

I wouldn’t say it was a fuck up but it was definitely a change in life. I started surfing at a young age and thought I would turn pro so I moved to Maui and surfed my ass off every day and came to the realization that I didn’t want that anymore. I then moved back to California and that is when I started getting into barbering with the help of my roommate at the time Adam Fuqua who is a great tattoo artist. He’s the one who introduced me to Brian after a night of tattooing him. 

Golden Crown Barbershop

The Best Barbershop in Orange County

Golden Crown Barbershop - Photography

Golden Crown Barbershop is located in Laguna Nigel, CA and it’s fearless leader; Cory Danger is the subject of today’s Q&A. Over the years I’ve had a few interactions with Mr. Danger (who looks quite royal in the first image below), and if I was forced to use one word to describe him it would have to be jolly. He always seems to have a smile on his face. There is even something happy about the way he walks, which all makes sense after hearing what he had to say. I’m a huge fan of his answers because they really come from him and they are all very positive as well as informative. A lot of people are afraid to be outwardly honest and positive in settings such as a barbershop, so this stuff is cool to hear.

You can follow Mr. Danger on Instagram @goldencrowncory and the shop at @goldencrownbarbershop. Or at their website www.goldencrownbarbershop.com.

Click here to check out my barbershop photography book.

“I try and give my guys a strong sense of self worth and ask them to conduct themselves appropriately. It’s very much a mutual respect.” 

1) Where are you from and what did you do before becoming a barber?

I live in South Orange County California. Been here most my life. Before I was a barber I bounced around jobs. I’ve always worked since I was about 13. My mom started her insurance business in our home and I was her shipping department. I remember when I was 15 I asked for a phone in my room and the next day there was a fax machine and a box of fax paper rolls. I had to deliver her faxes whenever they came in and couldn’t use the phone during business hours. So it was all mine after 5 and weekends! 

How do you think that experience translated into what you do now?

Its created a priceless value on work. It doesn’t matter how small or large the work load is I do something everyday. It’s like a steam powered engine, the fire must always be burning to keep the train moving. 

2) Your shop(s) have a unique feel. Can you talk about the thought process of building them and why/how you run them the way you do?

I worked in a few different shops before opening my own, 5 to be exact. I built the stations with every comfort I ever wanted. I believe today it’s known as ergonomic. The counter is 42” high so I don’t have to bend to get my tools. Each station has a sink, lather machine, paper towels, trash can, register, air hose and plenty of power. We share a hot towel cabi. That was the center of my universe, the rest is just to look cool. More for the customers to have something to look at then me. As far as the way I run my shops I consciously made the decision to take everything I didn’t like about people I worked for and do the opposite. I also put a lot of value on a barber being an independent contractor. I try and give my guys a strong sense of self worth and ask them to conduct themselves appropriately. It’s very much a mutual respect. 

3) As the owner of 2 (soon to be 3) shops, you’re the “boss” of a lot of barbers. Can you talk about what that’s like and how you handle all the different personalities while still keeping the culture the way you want it to be?

I lean heavy on that independent contractor ideal that I mentioned. I have a set of standards I expect and within those parameters you’re free to be whoever you want. My crew has helped me develop a very good system of self regulating. Being a walk in only shop if one barber isn’t in sync with the rest it can damage the whole operation. I’ve got a couple of guys that are managers and do a good job putting out fires before they catch my attention. I hate to be cliché saying we’re a family but we are a very bonded group of guys and our loyalty to the shop is greater then an individual. I’m only the “Boss” when I absolutely have to be. 

4) What is the thing that sticks out to you that separates good barbers from great barbers?

Customer service. We are in the service industry and that should be the first thing every barber learns. Leave your shit at the door, it’s all about the person in the chair, not you.

5) What’s going through your head as you’re about to open the 3rd shop?

Pure excitement. Each time I open a shop I leave the previous one and work full time at the new one. I get to experience being a new shop owner again while simultaneously being a seasoned shop owner. 

What are the biggest roadblocks or hassles with opening a new shop?

At this moment it’s the city and permits. Every city has different rules and regs and if you miss one box that you need to check off the form it could push the whole build out back 2 weeks. Lots of I’s to be crossed and T’s to be dotted.

6) When you stop and think about being a barber, what makes you feel the best?

The immediate connection I have with generations before me. I can meet a 75 year old barber and within minutes share stories, frustrations, proud moments or whatever it is and be connected. A brother in arms if you will. 

One of the most obvious differences between the old timers and your class is first impressions.Most guys now are covered in tattoos, so I’m wondering how the old timers normally react when you introduce yourself as a barber?

When I was younger it was definitely met with a guarded response. It almost seemed to start as an interview of sorts more then a conversation until I answered enough questions correctly. I’ve been a licensed barber for 12 years now, there’s no more vetting process. I can definitely say I’m guilty of carrying on that tradition of an interview introduction as well though.

7) What do you get into outside of the shop? Hobbies, obsessions, collections, etc.

I’m a single dad and I have a two boys that take all my attention when not working. I think now is a good time to say I don’t just cut hair and own barber shops either. I co-produce the MusInk Tattoo Convention & Music Festival here in Orange County as well as have several festivals I provide pop-up barber shops at. I’ve recently started an in house barber program for some action sports companies in the area as well. What I’m saying is my hobby and obsession is barbering and applying it to as many different avenues as possible. As far as collections go I collect old barber equipment and good times. 

I’m sorry, did you say that you collect good times?

Hell yeah man! I’m all about making memories and sharing experiences with friends and family. Forget a bucket list it should be a to do list. 

8) Where do you find inspiration within/outside the barber industry?

Entrepreneurs, rags to riches stories, the struggle! I love to learn about personal growth. I’m a biography fiend. Books, documentaries, podcasts, anything really. Real life happenings you know.

Within my world of barbering I don’t find inspiration, I find more comfort. I like the history of the trade. I used to joke that the last major breakthrough in barbering is when our tools became electric.

Are there a couple you’d really recommend?

Ella Brennan: Commanding the Table is an awesome documentary about a legendary restaurateur and New Orleans Icon. Petty: The Biography is the last book I read about Tom Petty and his life. Mike Rowe has a podcast called The Way I heard it. He does incredible 10 - 15 minute stories about all types of people through out history and reveals who it is at the very end. I think he's up to 100 episodes now, my kids and I like to listen to them while we're driving. 

9) Advice for someone trying to open their owns shop?

Don’t. Unless your city doesn’t have a good barber shop. If it has a couple shops already go to the one you can devote yourself too. That has a crew of guys you can celebrate and commiserate with. I’m guilty of stepping on toes with my shops but I’ve also had my toes stepped on a lot! Thankfully where I am it’s so over populated everyone can eat. 

10) Random thoughts on what you do….

Here’s some advice for anyone that’s been licensed for 5 years or less;

Barbering has never been more popular and profitable then it is right now. Find an old guy and listen to what he has to say. Don’t fuck this up for the rest of us!

11) What is your biggest career/life failure that has in turn caused you to change in a positive way?

I've had failures in life and career but they've never been negative. Positivity is a mind set that takes constant practice and application. For example, I had a barber supply and men's grooming shop for almost 3 years that I closed down. It was a conscience and calculated closure that taught me more then I could have ever imagined. I lost money, owed money, had to shut down a website, liquidate fixtures and product fast and way below what I paid for it. Then I had to explain to customers and friends and family over the next year why I closed it, constantly talking about my "failure." I chose to see the positive through the whole process. I gained new business experiences and lessons that the barber shop could never provide. Now I can take that knowledge and apply it to the barber shop and other business opportunities that come up. Constant practice and application.

Great stuff, Mr. Danger. Thank you.