Authentic Campaign Photography for Health, Fitness & Supplement Brands
Some shoots stick with you—and this one definitely did.
This project was created for GNC, shot at Unbreakable Performance Center in Los Angeles. The goal was to create strong, authentic visual content that aligned with GNC’s mission: fueling strength, inside and out. The story behind the people in front of the camera made that mission come to life in a powerful way.
One of the athletes featured was Kirstie Ennis, a U.S. Marine Corps veteran, amputee, and all-around badass. She's an adaptive athlete, mountaineer, and motivational speaker—and someone whose presence in front of the camera is both powerful and humbling. She doesn’t just show strength—she redefines it.
Alongside her was Jay Glazer, founder of Unbreakable and a force in both the sports and wellness worlds. His gym is home to elite athletes, fighters, and celebrities—but more than that, it’s a space that’s all about building both physical and mental toughness.
For this shoot, I focused on clean, brand-forward imagery with impact. We used Unbreakable’s raw and gritty environment as a backdrop, while keeping the lighting and compositions sharp and intentional. The visuals had to reflect real movement, real muscle, and real power—because that’s what the brand (and these subjects) are all about.
If you're a nutrition or wellness brand looking for visuals that feel grounded in real people, real athletes, and real stories—I’d love to talk. Whether your shoot calls for high-performance energy or quiet strength, I bring the same mix of professionalism, collaboration, and grit to every project.
