Been a long time since I’ve posted some commercial work, but here are a couple outtakes from a shoot I did for UK based fitness apparel company Gym Shark. They make really nice stuff and gave me a lot of freedom to shoot pretty much on my own, which I always love. The athlete just did his thing and I did mine. No real staging of any kind. Good times.
To see more of my fitness images click HERE.
More experiments with sweat. As always, just looking for those different angles.
There is always a particular itch that is scratched when I shoot fitness like this. Unrehearsed real workouts. Nothing staged. Just as a fly on the wall waiting for things to unfold. While looking at these images months after the shoot I realized that neither of them was sweating, which is very strange. Then I realized how hot it was that day and that their sweat was just instantly evaporating. They didn’t complain.
Photographing CrossFit athletes in Denver is an exhilarating challenge that combines technical skill with artistic vision. It’s about more than just capturing movement; it’s about telling the story of resilience, effort, and achievement. Whether you’re shooting in a gritty gym or against the vibrant Denver skyline, every image is about freezing powerful, fleeting moments that embody the spirit of the sport. From the explosive power of a box jump to the intensity in an athlete’s eyes as they push through a personal record, every frame tells a story.
Denver CrossFit Gym
Denver CrossFit Photography
Female CrossFit athlete working out in Denver, CO
CrossFit Photographer
Black and white CrossFit Photography
Photograph of a girl doing an overhead press at gym in Denver, CO
CrossFit Photoshoot
Fitness photography thrives in environments where raw energy meets unfiltered determination. A commercial fitness photo shoot at a gritty gym offers the perfect backdrop to capture authenticity and resilience. From the textured walls to the sweat-streaked equipment, every element tells a story of hard work and perseverance.Unlike pristine fitness centers, gritty gyms exude character. These spaces are often adorned with worn weights, exposed brick walls, and industrial lighting, creating a rugged atmosphere that enhances the narrative of strength. For a commercial shoot, this environment provides depth and texture, making every image feel grounded and impactful.
Click here to see more of my advertising fitness photography
