Haven’t shaved my face in years, but on occasion I’ll take a straight razor to the dome. A while back I picked up some CREMO shaving cream at CVS and thought it was really great stuff. Very impressed. Fast forward 6 months or a year or whatever the hell it was, and we wind up collaborating together on a shoot. Said this before and won’t ever stop, it’s imperative to collaborate with clients that you have a natural connection with. Otherwise, what’s the point? A paycheck? Not worth it. If you’re shooting something strictly for the money, it will show in the images. A while back I came to this realization, that paychecks aren’t worth much. There has to be more. A connection. A relationship. So much of my focus the past couple years has been connecting with clients that I’m a fan of. Companies whose products I would use anyway. Products that fit directly into my lifestyle. Can’t say that I’m a huge groomer, but I dig what CREMO is doing. Not just with their products either. They gutted a 1948 Spartan Trailer, made it into a mobile barbershop, and have been busy driving it all over the country delivering haircuts along the way!! Talk about a natural connection. Our shoot day was really fun. We took the trailer up and down Highway 1 in San Diego to get some images that would show the Southern California vibe (they are based in Laguna Beach). And I think we accomplished just that. CLICK HERE to see more of the images and read the write up they did about our shoot as well as my book “Barbershops of America - Then and Now”. And go get yourself some CREMO products. FYI: I’ll also vouch for their bath soaps.