Swami’s Surfing - Wall Art - Photography Prints

Garry Winogrand said “everything is photographable” and nobody should argue with him. A lot of photographers get caught up in their “niche” or what ever it is their clients expect from them. That’s fine, but it’s also a very limiting. They think that showing other work with different subject matter will turn off their clients and “followers”. And that’s one of the major problems I have with the photography industry. It wants everyone to fit into a category and play by the rules of that particular category. If you’re a commercial shooter then you can’t shoot editorial. And a photographer that shows in museums/galleries can’t shoot for commercial clients because it will cause the fine art world to lose respect for their fine art work. Bullshit. Shoot whatever the fuck you want and don’t worry about what anyone else thinks. Even if you play by all the rules, you still won’t win everyone over. Not even close. So photograph whatever turns you on and it will eventually attract the right people. Take a look through my website and you’ll see quite a variety of subject matter. Everything from the most famous professional athletes to obscure street scenes without any people at all. How are they all connected? They aren’t. It’s just what I enjoy shooting. Everything on my website is in some way directly connected to my life and lifestyle. What I shoot isn’t for everybody, nor do I want it to be. Either way, I show up 110% on every shoot whether that’s for a client or for images that won’t ever come off my hard drive. I love photography and making images of everything.

For the better part of the last 15 years San Diego has been my home. You would think that at some point surfing would be added to the list of regular activities, but it hasn’t, and probably won’t. In fact, I don’t have much draw to the ocean aside from its obvious beauty and calming effects. As a dedicated backcountry snowboarder though, I have a large appreciation for the sport of surfing and the obvious parallels between the culture and lifestyle of the two sports. So when it comes to photography, it doesn’t matter to me that I don’t surf. There are aspects that draw me to photograph the sport. Like the images you see below. Are these images that my clients want to see or expect from me? No. Do I plan on pursuing assignments in the surf world? Definitely not. But Swami’s is an iconic surf break and I enjoyed making these and think of them as the kind of images I like to see coming from the world of snowboarding. So there has to be a crossover.

Contact me directly to purchase Swami’s surfing prints for your home, office, or commercial space - rob@robhammerphotography.com