Been shooting this type of stuff along with a production crew for a long time now. And think this might have been the most fun yet, because of the inclusion of Jimmy Kimmel as "Bobby Butter". If you haven't seen the commercial, check it out. Filming with him was hilarious, and he was awesome.  "I'm like mayonnaise, because I'm smooth, but dangerous to leave open. 

Sorry about the low res iPhone pics of the store, but you get the point.